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In this Guide you learnt that your website needs careful planning even before you start to design it.
You need to know who will look at it, and how you will attract them to your site. How will you get them back after their first visit?
You also learnt that the content for your site should be appropriate to your audience. It should emphasise goods and services you can provide rather than just give the user something to look at. Make sure that you have the resources to maintain the site, and that it is backed up.
Finally, will you buy or rent? In either case, what downtime will you permit?
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